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	<title>Comments on: Singapore&#8217;s biomedical strategy</title>
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	<link>http://www.healthbusinessblog.com/?p=1371</link>
	<description>Focusing on business issues in health care. Written by David E. Williams of MedPharma Partners</description>
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		<title>By: Health Business Blog &#187; Blog Archive &#187; Singapore&#8217;s biomedical strategy (transcript)</title>
		<link>http://www.healthbusinessblog.com/?p=1371&#038;cpage=1#comment-23327</link>
		<dc:creator>Health Business Blog &#187; Blog Archive &#187; Singapore&#8217;s biomedical strategy (transcript)</dc:creator>
		<pubDate>Fri, 03 Aug 2007 16:33:02 +0000</pubDate>
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		<description>[...] The following is a transcript of the audio recording. [...]</description>
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		<title>By: michael hammond</title>
		<link>http://www.healthbusinessblog.com/?p=1371&#038;cpage=1#comment-22759</link>
		<dc:creator>michael hammond</dc:creator>
		<pubDate>Wed, 01 Aug 2007 22:39:08 +0000</pubDate>
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		<description>Below is a discribtion of a marketing campaign launched in the United States by Novartis.

Novartis has put together a brilliant marketing campaign to increase sales.  The idea; to get kids on Ritalin through school psychologists and psychiatrists was pure genius.  They came up with disorders; attention-deficit-disorder, mood-disorder, obsessive compulsive-disorder, anxiety-disorder, conversion-disorder, panic-disorder, phobic-disorder and on and on. All you have to do is hyphen disorder onto an emotion or a disability, whip up a drug to handle it and presto, the money pours in. 
And now the other drug companies are copying Novartis.
The best thing  is that these new clients as they get older will need more and more Ritalin, as it is basically an amphetamine and most will be on some form of it for the rest of their lives; thus insuring growth. And now I see that they are working on getting babies on it. Wow! Will the brilliance ever cease?
 The outrageous allegations that Ritalin is a starter drug that creates addicts that then do street crime are just spurious charges done by people who are jealous of the money that  Novartis and their investors make.</description>
		<content:encoded><![CDATA[<p>Below is a discribtion of a marketing campaign launched in the United States by Novartis.</p>
<p>Novartis has put together a brilliant marketing campaign to increase sales.  The idea; to get kids on Ritalin through school psychologists and psychiatrists was pure genius.  They came up with disorders; attention-deficit-disorder, mood-disorder, obsessive compulsive-disorder, anxiety-disorder, conversion-disorder, panic-disorder, phobic-disorder and on and on. All you have to do is hyphen disorder onto an emotion or a disability, whip up a drug to handle it and presto, the money pours in.<br />
And now the other drug companies are copying Novartis.<br />
The best thing  is that these new clients as they get older will need more and more Ritalin, as it is basically an amphetamine and most will be on some form of it for the rest of their lives; thus insuring growth. And now I see that they are working on getting babies on it. Wow! Will the brilliance ever cease?<br />
 The outrageous allegations that Ritalin is a starter drug that creates addicts that then do street crime are just spurious charges done by people who are jealous of the money that  Novartis and their investors make.</p>
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